A story of thinking outside the box
SkyCell envisions a world in which life-saving, temperature-sensitive medicines are transported safely and sustainably. In this project, I supported their transition to new messaging and devised fresh copy for their website overhaul.
Job
SkyCell
Year
June 2020 - November 2020
Once upon a brand
It was the height of the pandemic, and SkyCell’s solutions were ideal for transporting temperature-sensitive medications like the vaccine. As their new content manager, it was my role to craft copy for their new website at this important moment.
We embarked on a journey
This website redesign project was packed with in-depth technical information and rewrites. After aligning on a new messaging waterfall of their core messages, we set about our work. I worked with engineers and product specialists to discover the stories behind the solutions and the key features of their products.
And in the end, we found ourselves somewhere better
The result was a website with key information their audiences needed to make an informed decision. Working closely with a designer, we found methods to transform their content from the complex into the concise. We paired copy and diagrams together, and took their audiences on a journey through the website with conversion-focused copy and content structure. Discover snapshots of the website below.
