This is the best thing you will ever do for your marketing and communications (in my humble opinion!). A simple visual method to help you step into your audience’s shoes, this tool acts as a foundation for identifying how to more effectively and persuasively communicate with them. I highly recommend printing it and having some post-it-note fun for this one, but you will also receive a link to a digital whiteboard version. Either way, it is totally free to use at your will, dangerous permanent markers or not!