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Frontify — Multi-Format Content & Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/f076c086-07ec-43b1-97e6-e209243a6ddc/Women+That+Shaped+the+Way+We+Think+About+Brand+%281%29.png Portfolio - Frontify — Multi-Format Content & Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/db0dd519-c20f-4910-b07a-14313756d699/Untitled+design+%2823%29.png Portfolio - Frontify — Multi-Format Content & Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/524619f5-1daa-4090-b0e0-bde6c7270222/Frontify+SoMe+Portfolio+%282%29.png Portfolio - Frontify — Multi-Format Content & Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/8c6674ce-9056-4492-8704-62686d12cad9/Women+That+Shaped+the+Way+We+Think+About+Brand.png Portfolio - Frontify — Multi-Format Content & Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/a4ac38e4-7cab-47f3-aba8-77686a488951/Untitled+design+%2824%29.png Portfolio - 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SkyCell — Content, Website, Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/f363da22-e8da-4389-844a-b8abeab73662/Screen+Shot+2022-02-17+at+18.57.48+%281%29.png Portfolio - SkyCell — Content, Website, Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/a5371783-9bf1-465f-b954-b9c3f474af9b/SpokenAndSeen-website-copywriting-skycell+%282%29.jpg Portfolio - SkyCell — Content, Website, Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/98ef5697-75cd-4c50-ae82-f0335202e3da/Screen+Shot+2022-02-17+at+18.59.07+%281%29.png Portfolio - SkyCell — Content, Website, Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/fc9fe225-85ec-4f1a-a20b-7990fcaeaebd/Screen+Shot+2022-02-17+at+18.58.37+%281%29.png Portfolio - SkyCell — Content, Website, Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/2cbf7853-36a3-4ff1-b9b0-f9bb88befeaf/Screen+Shot+2022-02-17+at+18.56.23+%281%29.png Portfolio - SkyCell — Content, Website, Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/6d30d635-78ff-407e-96bb-36ffb20716e6/Screen+Shot+2022-02-17+at+18.50.45+%281%29.png Portfolio - SkyCell — Content, Website, Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/46c7e9ea-235f-46e6-86dc-ac5fb2405b2b/Screen+Shot+2022-02-17+at+18.50.26+%281%29.png Portfolio - SkyCell — Content, Website, Social https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/9a5a5fbf-5795-4b5c-b0ff-0fb555cc1617/SpokenAndSeen-copywriting-skycell-web+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/652407f9-5060-4043-9414-12c7ba14620a/Spoken-and-Seen-strategic-copywriting-website-Skycell.jpg https://www.finolawrites.com/portfolio/education-first monthly 0.5 2026-04-30 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/49df4059-2947-4e98-9ad8-be098a200652/Woman+eating+sandwich.webp Portfolio - Education First — Print & Digital Content https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/de925ffc-b79e-4a48-96c8-a07266c38497/Spring+Flowers.webp Portfolio - 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Selected Articles https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/8d368e51-6680-42b5-854d-ab3456344c40/bournemouth+beach.PNG Portfolio - Selected Articles https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/99d36593-f5f3-415b-969c-ab5b49da3efc/Hare+in+field.webp Portfolio - Selected Articles https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/48b8c069-a726-4966-848a-f5204f2854f4/Ruins.webp Portfolio - Selected Articles https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/64009b66-8e46-41a0-acd0-c1245658657f/Path+through+a+forest.webp Portfolio - Selected Articles https://www.finolawrites.com/portfolio/homo-faber-guide monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/f108f915-c879-4ae7-b5d1-051c6a96bdac/Homo+Faber+Article+Cover+Photos.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/dbfa3f98-9d6f-4db6-9417-314db5654c2f/Homo+Faber+Article+Cover+Photos+%281%29.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/bce3d5ff-2b65-4ee9-97c5-a3cc4138af7b/Homo+Faber+Article+Cover+Photos+%282%29.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/3f1bb659-19b6-4969-bda8-d345e7ec3728/Homo+Faber+Article+Cover+Photos+%283%29.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/594c8782-0cfe-4c6e-b31b-e89f7f59e510/Homo+Faber+Article+Cover+Photos+%284%29.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/719fb6a6-7c6f-4248-95a5-cd879827d299/Homo+Faber+Article+Cover+Photos+%285%29.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/671b74ca-702e-4655-918d-ab41e1bdf6c9/Homo+Faber+Article+Cover+Photos+%286%29.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/b4b7da0a-1b56-46ed-945a-ce4b72dd54a9/Homo+Faber+Article+Cover+Photos+%287%29.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/43677b7c-13c0-4e5b-88d1-c17102be88de/Homo+Faber+Article+Cover+Photos+%288%29.png Portfolio - Homo Faber Guide 2024 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/4f161b76-fc46-4205-b859-33cc55c2003c/Homo+Faber+Article+Cover+Photos+%289%29.png Portfolio - Homo Faber Guide 2024 https://www.finolawrites.com/portfolio/slow-steep monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/eb32db3c-47f9-40a8-a2dc-0db06445dc35/slowsteep.com_en-gb%28Nest+Hub%29+%285%29+%281%29.png Portfolio - Slow Steep — Brand, Website, Social, Packaging https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/8f1f407a-f079-44d7-9aa2-6904f949bba5/slowsteep.com_en-gb_products_sense-awakening-yellow-assam-tea%28Nest+Hub%29+%283%29.png Portfolio - Slow Steep — Brand, Website, Social, Packaging https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/757867ae-0204-41c6-b217-27bad618ad47/slowsteep.com_en-gb%28Nest+Hub%29+%287%29.png Portfolio - Slow Steep — Brand, Website, Social, Packaging https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/5cbb6a55-2896-4379-b3eb-da577b012d6d/slowsteep.com_en-gb%28Nest+Hub%29+%282%29+%281%29.png Portfolio - Slow Steep — Brand, Website, Social, Packaging https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/6014c94b-19fc-4096-a54e-4db66c725370/slowsteep.com_en-gb%28Nest+Hub%29+%283%29+%282%29.png Portfolio - Slow Steep — Brand, Website, Social, Packaging https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/bb729ae8-cf8b-4318-ba15-ba881bf25336/slowsteep.com_en-gb_products_sense-awakening-yellow-assam-tea%28Nest+Hub%29+%282%29.png Portfolio - Slow Steep — Brand, Website, Social, Packaging https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/d048b5f6-1936-4c42-8863-d69583d4dfaa/Nathalie-Szegner-Packaging-Design-tea.jpg https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/8f4ecb8b-f769-4f49-9783-b14a4b5f79d5/slowsteep.com_en-gb_products_ambling-assam-tea%28Nest+Hub%29+%281%29.png https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/7786755f-2950-446d-af36-a17d086074c9/slowsteep.com_en-gb_pages_member-space%28Nest+Hub%29+%281%29.png https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/4171bd29-0844-4148-9879-5a3c3804c9b7/Slow+Steep+SoMe+Portfolio+%282000+x+1000+px%29+%285%29.png https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/87377056-c8ef-48e6-b07c-2a33bdf56e35/Slow+Steep+SoMe+Portfolio+%282000+x+1000+px%29+%283%29.png https://www.finolawrites.com/portfolio/seela-brand-voice monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/14811ee5-712e-41fd-9d19-0e87acda5745/seelastudio.com_%28Nest+Hub+Max%29+%2820%29.png Portfolio - Seela — Brand Voice & Website https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/d3692c2b-c620-4c35-9a17-4fff671e1ddd/seelastudio.com_%28Nest+Hub+Max%29+%2823%29.png Portfolio - Seela — Brand Voice & Website An example of Seela's brand voice coming to life, emphasising product features that Seela's audience cares about. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/61657ab3-2ea0-455f-80f0-fb6c1207afe0/seelastudio.com_%28Nest+Hub+Max%29+%2817%29.png Portfolio - Seela — Brand Voice & Website https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/4a0577fb-77be-4037-9ef4-c3c9825a40e9/SpokenAndSeen-copywriting-sustainable-activewear-seela-website.jpg Portfolio - Seela — Brand Voice & Website A snapshot of Seela's sustainability programme. Click the image to find out more about how the content was crafted for this, and how it ties into the copy and strategy for Seela's products. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/5127cf2c-50a9-4c46-8c7b-3c5bf803b2c0/seelastudio.com_products_geneva-crop-top-sunset-red_pr_prod_stra Portfolio - Seela — Brand Voice & Website https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/b9a8c2f3-4c6d-4206-8526-008f45192246/Screen+Shot+2022-05-15+at+17.40.43.png Portfolio - Seela — Brand Voice & Website An impression of one of many pieces of product copy designed with Seela's brand voice in mind. Click the image to learn more about the copy I developed for Seela's products. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/173361ee-17bc-41bb-b2b8-0813be736e11/SpokenAndSeen-Seela-Website-Content-slow-consumption.jpg Portfolio - Seela — Brand Voice & Website An example of the Seela brand voice coming to life on its website. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/5bd3c14c-b88f-4257-8608-ef21975712ef/Conversion+Copy+for+Seela.png Portfolio - Seela — Brand Voice & Website An example of conversion-focused copy to encourage further action at the end of one of the website's pages. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/8810efc7-0667-4a12-be52-9d326a91098f/seelastudio.com_blogs_news%28Nest+Hub+Max%29+%283%29.png Portfolio - Seela — Brand Voice & Website An snapshot of the overview page developed for Seela's wellness community. Click the image to learn more about the story of this content. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/c3183024-dc4d-4d2f-8886-2b24deeb661b/SpokenAndSeen-Website-content-activewear-made-from-plants-Seela+%281%29.jpg Portfolio - Seela — Brand Voice & Website The hero page of Seela's website, which featured a dynamic video showing a woman exercising, with lead text about moving and breathing freely. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/f1f48444-f0bf-46d1-93d2-d38f489a4461/seelastudio.com_products_geneva-crop-top-castor-green_varian Portfolio - Seela — Brand Voice & Website https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/95fe0318-299f-4459-8f25-d4a8e9ffc482/seelastudio.com_%28Nest+Hub+Max%29+%2818%29+%281%29.png Portfolio - Seela — Brand Voice & Website An example of how we used social proof to encourage more sign-ups and purchases. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/102f1b98-daa5-48b7-b80e-bd1cf41aa68b/seelastudio.com_products_geneva-crop-top-wine-red+%283%29.png Portfolio - Seela — Brand Voice & Website Another impression of one of many pieces of product copy designed with Seela's brand voice in mind. Click the image to learn more about the copy I developed for Seela's products. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/5dd7b8aa-4cab-4b1d-8908-0a47a8bd41a2/Seela+Email+Sign+up.png Portfolio - Seela — Brand Voice & Website An example of conversion-focused copy to drive email sign-ups, all while maintaining Seela's unique brand voice. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/1652629993550-TUV33DXPA430CZ58MOOF/seelastudio.com_%2528Nest%2BHub%2BMax%2529%2B%252822%2529%2B%25282%2529.jpg Portfolio - Seela — Brand Voice & Website An example of conversion-focused copy encouraging engagement with community content. Click the image to learn more about the community content that I developed for Seela. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/c003753f-7219-4651-9b24-a50abd44410a/Vision+Copy.png Portfolio - Seela — Brand Voice & Website A short web "essay" that dives into the vision of Seela. https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/0a6a7188-a29a-4a6f-bcd6-ec2293bf5b96/Ida+Skarp+CEO+and+Founder+of+Seela.jpeg https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/fbb00c82-c1dc-48e7-9ef7-386f2687e2af/Brand+Voice+Guidelines+Impression+Seela.png https://www.finolawrites.com/portfolio/centre-for-global-equality-brand-voice monthly 0.5 2025-11-23 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/0775dd13-43bb-44d1-b357-1f9fe665a205/Finola_Writes_Messaging+Workshop+Impression.png https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/f5d37abe-38df-4bc3-94d1-ca5b030e195f/Alex+Jung.jpeg https://www.finolawrites.com/portfolio/pitching-power monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/e2067c65-70c6-4f4c-90e4-ec1482664d54/Copy+of+Pitching+Power+Portfolio+Impression+%282%29.png https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/f059d77a-713b-463e-b7e7-c804f75ef49d/Copy+of+Pitching+Power+Portfolio+Impression+%283%29.png https://www.finolawrites.com/portfolio/seela-sustainability-programme-product-content-strategy monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/102f1b98-daa5-48b7-b80e-bd1cf41aa68b/seelastudio.com_products_geneva-crop-top-wine-red+%283%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/d77fdbc7-d44f-45dc-882f-d45dd44e820a/Sustainability+Story+Impression+%289%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/27680bef-cafb-4bbb-98a5-2c99427f7c43/Sustainability+Story+Impression+%2811%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/6fa8eb23-7bf1-4bb4-ab65-d2d77fb4f1cd/seelastudio.com_pages_purify+%281%29+%281%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/b7f56914-0c6c-4043-988b-2dc585486252/Sustainability+Story+Impression+%2810%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/2b7bae7a-8bd5-40f5-971e-a353734518e8/Sustainability+Story+Impression+%2813%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/3483d059-211c-4d1e-a06a-ec6e7008535e/seelastudio.com_products_geneva-crop-top-navy-blue+%281%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/4009b512-1c97-4eda-a18c-bc1abc6179e6/seelastudio.com_pages_energize%28Nest+Hub+Max%29+%281%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/42e51862-c511-4dde-9e31-2efdc9f23d8e/Sustainability+Story+Impression+%286%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/fa495d9b-7d2c-44cc-8c79-1abb4567188b/Sustainability+Story+Impression+%2814%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/da5903fb-a7b8-4a22-9867-e1a160c3ab28/seelastudio.com_pages_energize%28Nest+Hub+Max%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/92bd82de-b211-456c-9aa3-5f5e218b479d/seelastudio.com_pages_restore%28Nest+Hub+Max%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/b9a8c2f3-4c6d-4206-8526-008f45192246/Screen+Shot+2022-05-15+at+17.40.43.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/d0324829-cbf2-41c5-8ff6-6a239328af11/seelastudio.com_products_geneva-top-navy-blue_pr_prod_stra Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/807cbf1a-f29a-466a-9383-a3289daa1d5c/seelastudio.com_products_geneva-crop-top-wine-red+%281%29.png Portfolio - Seela – Sustainability Programme & Product Content Strategy https://images.squarespace-cdn.com/content/v1/5e7232335089f973639874a4/0a6a7188-a29a-4a6f-bcd6-ec2293bf5b96/Ida+Skarp+CEO+and+Founder+of+Seela.jpeg