A story of language exploration
For over 50 years, Education First has been opening the world through education. As an in-house copywriter in their Creative Studio, my goal was to share their language education and travel programs with the world. From blog posts to landing pages, printed sales letters and detailed brochures, here’s just a small slice of what I got up to during my EF life. This was not just about sharing language exploration with aspiring travellers, but exploring the craft of language as the early-career copywriter that I was at the time.
Job
Education First
During
April 2019 - June 2020
Once upon a brand
EF Education First opens the world through language and travel programmes. I was a young copywriter, working to share the travel and language learning dream that I was actually currently living after moving from England to the EF headquarters in German-speaking Zürich.
We embarked on a journey
Much of my time here was spent crafting copy and managing print materials, most of all their international brochures. Distributed to sales markets around the globe, these brochures contain all the nitty-gritty information every potential student needed to know about before they book a course, and shared the experience of every destination and language school. One fun project involved an informational flyer, which I decided to turn it into a travel journal for young prospective students, so that even in the initial sales consultations, they can already start imagining, planning, and writing about their dream trip. But all this is just a small aspect of the journey at EF, where I also supported with digital copy for many other channels, from social media to their language and travel blog, EF Go.
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12 English words with truly strange origins
From Latin and French to the Anglo-Saxon’s Old English and Viking’s Old Norse, the English language is brimming with words with interesting origins. Originally published on the EF Go language and travel online magazine, this article explores the 12 English words with etymology that border on the eccentric side.
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12 expressions about spring from around the world
Part of the joy of language learning lies in expanding your understanding of the way different languages talk about or perceive the world through old adages. Published on the EF Go blog, this piece shared idiomatic phrases about Spring to help language learners.
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Learn German with these 5 free podcasts
Published on the EF Go Blog, this article shares valuable free resources for German language learners and provides insights into why the podcast medium supports effective language learning.
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10 Netflix shows to learn French with
One of the keys to learning a language is to integrate it into the things you do and enjoy already. This article on EF Go put together the top Netflix shows to watch for French language learners back in 2020.
“Finola is a talented and creative writer, always eager to read more, learn more and become better at her craft. She contributed greatly to the development of EF's tone and voice and showed what she can do across a range of print and digital projects. She's also a lovely person to have in the team.”
Kaisa Schreck Danielsson, Senior Director of Communications & Social Media, EF Education First
And in the end, we found ourselves somewhere better